Founder

    Rutvik Joglekar

    Rutvik Joglekar

    My Story

    As a first-generation immigrant, I understand firsthand how confusing and inaccessible the American financial system can feel. From student loans to 401(k)s to investment accounts—it's designed to be opaque.

    Through my education at UChicago and MIT Sloan, I became fascinated by how behavioral and financial economics could help people make better decisions. I saw friends and family paying thousands in unnecessary fees simply because they didn't know better options existed.

    DIYFi is my way of paying it forward. I'm building an advisory practice with care—one that educates, empowers, and helps you keep more of your hard-earned money.

    BA in Economics

    University of Chicago, 2012-2016

    MBA

    MIT Sloan School of Management, 2021-2023

    My Mission

    Financial Knowledge Should Be Accessible to Everyone

    Most people can manage their own investments, banking, and debt—especially with a passive index investing strategy. Yet the financial industry makes this seem impossibly complex to justify high fees.

    I help you eliminate advisory fees ranging from 0.25% to 1% annually, which can cost you hundreds of thousands of dollars over a lifetime. With the right guidance, you can confidently build wealth on your own terms.

    No jargon. No hidden agendas. Just straightforward advice.

    My Core Values

    Simplicity

    Personal finance doesn't have to be complicated. I focus on proven, straightforward strategies anyone can implement.

    Transparency

    I provide clear explanations of pros and cons without hidden agendas, affiliate links, or conflicts of interest.

    Empowerment

    I give you the confidence and knowledge to make your own informed financial decisions.

    Cost-Effectiveness

    I help you minimize fees and expenses to maximize the growth of your investments over time.

    Why Work With Me?

    I combine rigorous academic training with practical experience to deliver transparent, client-first financial advice.

    $2M+

    In AUM fees I've helped clients save

    100%

    Fee-only fiduciary advisor

    10+

    Years of economic consulting